Free Essays on Gender Differences

At the point when every one of us was in our mother’s belly and soon after we were considered we didn't have any person or thing impacting the manner in which we acted. After birth inside two or three months, in spite of the fact that we don't recall yet we can watch, our dads and moms were bearing an impact on our lives. While we were growing up and still right up 'til today our environmental factors impacted the manner in which we think and carried on in our every day lives. We know individuals who are distinctive from numerous points of view and individuals who are like us from multiple points of view. These distinctions and likenesses take on various qualities some are increasingly unpretentious and some are out right recognizable. Be that as it may, for every individual the distinctions and similitudes starting with one individual then onto the next will fluctuate in various manners. Individuals all have connections and these relations are the means by which we relate to our companions and others. One of the most perceptible attributes between all individuals is the way that some are male and some are female. Then again the manly and female qualities in individuals are not close to as observable despite the fact that all individuals show attributes of both. The distinctions in guys and females to the vast majority are self-evident; their science is diverse making them have diverse sexual characteristics. They have various organs and various synthetic concoctions that make a man a male and a lady a female. In any case, science isn't particular inside one age and doesn't pick the attributes guys and females depict for the duration of their lives. I state one age on the grounds that a case of visual weakness is raised on page 16, yet this is an arbitrary determination of one age to the cutting edge in guys. Additionally, a few attributes are found out and some are instinctual. I accept that quite a bit of society has assumed a job in what the male and the female purported characters are today. An incredible model being that the female is to remain at home with the children and the male is to head out to work an... Free Essays on Gender Differences Free Essays on Gender Differences At the point when every one of us was in our mother’s belly and not long after we were imagined we didn't have any person or thing affecting the manner in which we acted. After birth inside two or three months, in spite of the fact that we don't recall however we can watch, our dads and moms were bearing an impact on our lives. While we were growing up and still right up 'til today our environmental factors impacted the manner in which we think and acted in our day by day lives. We know individuals who are diverse from numerous points of view and individuals who are like us from numerous points of view. These distinctions and likenesses take on various qualities some are progressively unpretentious and some are out right recognizable. In any case, for every individual the distinctions and likenesses starting with one individual then onto the next will change in various manners. Individuals all have connections and these relations are the means by which we relate to our compani ons and others. One of the most recognizable qualities between all individuals is the way that some are male and some are female. Then again the manly and ladylike qualities in individuals are not close to as observable despite the fact that all individuals show attributes of both. The distinctions in guys and females to a great many people are self-evident; their science is diverse making them have distinctive sexual characteristics. They have various organs and various synthetics that make a man a male and a lady a female. Be that as it may, science isn't specific inside one age and doesn't pick the qualities guys and females depict for the duration of their lives. I state one age on the grounds that a case of visual weakness is raised on page 16, however this is an irregular choice of one age to the cutting edge in guys. Additionally, a few qualities are found out and some are intuitive. I accept that quite a bit of society has assumed a job in what the male and the female suppos ed characters are today. An incredible model being that the female is to remain at home with the children and the male is to head out to work an...

True Grit Vs Old Man And The S :: essays research papers

Relative Essay Between The Old Man and the Sea and True Grit The Old Man and the Sea, by Ernest Hemingway, a basically composed novel of an elderly person's solitary battle, while attempting to get a fish, against powers of the ocean overwhelming him and True Grit, by Charles Portis, a holding western, putting you in the activity during a young lady's mission with two other men to seek retribution for her dad's homicide, are two works joined in a few different ways. Numerous likenesses all through the two works seemed clear. Plot, topic, and portrayal order those similitudes. Â Â Â Â Â First of all, in plot, the works share a similar occasion movement. An ambitious start, a decided drive, a last confrontation, and an endeavor to proceed with the accomplishment. The goals were to just achieve regardless of what the situation. The Old Man set out promptly in the first part of the day as demonstrated here, '…he paddled out of the harbor in obscurity.'; In True Grit, Mattie, a young lady set on avenging her dad's passing, Rooster, a government marshal, and LaBoeuf, a Texas Ranger, set off when, 'It was as yet dim outside and harsh cold albeit kindly there was little wind.'; The commitment engaged with the characters' interests turns out to be progressively obvious later on. 'He is an extraordinary fish,'; the elderly person let himself know, 'and I should persuade him not to get familiar with his strength…'; As it was additionally with the Mattie from True Grit. 'I knew them two (Rooster and LaBoeuf) were hanging tight for me to gripe or state something that would describe me as an 'amateur.' I was resolved not to give them anything to waste me about.'; Her goals were not simply shallow however. Her indignation toward '… a quitter passing by the name of Tom Chaney,'; was a key factor in driving her to accomplish her motivation. At last, subsequent to drudging with the fish, the Old Man, '…took all his torment and what was left of his quality and his a distant memory pride and he put it against the fish's desolation,'; in his last session with the incredible fish. A similar kind of occasion happens at a similar point in the story line in True Grit. 'Chicken stated, 'Fill your hand you bastard!' and he steered in his teeth and pulled the other seat pistol and drove his prods into the flanks of his solid pony Bo and charged legitimately at the outlaws.

71 More Things to Do Before You Graduate

71 More Things to Do Before You Graduate In a very institvtional gesture of welcome, each incoming MIT student receives a stack of flyers and documents and charts and posters as soon as they set foot on campus. One of these papers is the famous list of 101 Things to Do Before You Graduate. photo courtesy everyones favorite Shuli J. 22 While these are nice or whatever, I find them to be a bit generic. Heres what the list would look like if I wrote it.01 Disclaimer: I am fully aware that some of the ones on my list are also on the official list. The vast majority (the remaining handful courtesy of dear friend Ethan M. 20) of these came out of my brain without consulting the list, so theres bound to be overlap. Dormspam.02 Translation: to send an email to all the dorm mailing lists, often to advertise an event or club. Never forget to BCC! Paint (on) a wall. MIT Confess. Have someone organically MIT Confess about you. Just dont write one about yourself because people will be able to tell the difference. Do a HASS03 Humanites, Arts, Social Sciences reading. Its good for you. Take a class that doesnt count toward any requirements. Take the minimum number of units04 meaning 36 units or ~3 classes, the minimum to maintain full-time student status and keep that financial aid coming for at least one semester. Find something fun to do with your extra time. Take a class without having the prereqs for it. Drop a class 11 weeks into the semester. Take a selfie with tourists.05 My freshman year, a Korean tourist handed me his camera, and I thought he wanted me to take a picture of him and his friend. Turns out they wanted a picture with me. It was wholesome. I would love to find that photo. Attempt a Long Distance Relationship. Break up with your partner from back home. Give someone accurate directions around campus.06 Had a lot of strangers ask me for directions last semester! Feels good to be identified not just as a child (as is typical) but as someone (maybe a child) who knows how to get places! Discover a shortcut that gets you to class 1 minute faster.07 I stand by cutting through Briggs Field. Have your picture/video taken for an official MIT media thing. Experience microfame. Regret declaring course 6. Youre not going to change it, though. Convince a freshman to declare course 6. Is it earnest advice? Who knows. Change your major. Cancel your meal plan. Come on, you can do better than spending $20 on stir-fry. Skip a career fair. Come on, you can do better than spending 6 sweaty hours handing pieces of paper to indifferent arms manufacturers and software cultists. Wake up at exactly 7:55 am to mentally and physically prepare for PE registration at 8. Or write a script08 if you do this I do not want to be your friend to register for you. Get a free air mattress. Courtesy of the many overnight programs at MIT that rely on students to host off-campus visitors. Have friends or family over to sleep on your floor. Maybe even on your free air mattress. Get too excited09 my course 2 bf says that the correct term for this is McMasterbate about something you ordered from McMaster-Carr, Adafruit, etc. Buy a physical textbook. Experience the weight of knowledge. Get frustrated at having to ascend or descend a staircase to find your preferred bathroom. Walk across Harvard Bridge in the middle of winter. Tell people you go to school in Boston when they ask. Maybe because you dont want to rub it in peoples faces, maybe because you dont want to explain that it is not, in fact, the Michigan Institute of Technology. Go to a Boston sports game. Probably the most cost prohibitive item on this list (unless you somehow score free tickets). Think about starting/Start a club.   Think about starting/Start a company. Think about starting/Start up. Think about dropping/Drop out.   Make some quick cash by participating in an experimental trial on campus. The signup sheets for these fill up alarmingly quickly. Jaywalk Mass Ave. Im kidding; ;)dont;) ;)break;) the ;)law.;) Fall in and out of love with wearing your Brass Rat. There is a noticeable honeymoon phase that a lot of people go through immediately after ring delivery. Rocky Horror!!!!!! Go to dim sum WITHOUT your friend who speaks Cantonese. Develop a strong preference for a local pizza chain. Set off a fire alarm. Very easy to do if you fry in butter/walk away from the stove often/are generally chaotic. Get nostalgic about the old MIT. Develop an attachment to your shitty dorm. Clash with administrators over something. Go protest something. Adjust your political ideology. Stop looking like the person in your ID photo.   Hear about a celebrity sighting on campus hours/days later. Get inside Tim the Beaver. Make a difficult decision about which laptop sticker to sacrifice to make room for a better or newer one. Go to Central Square at night. A lot of characters out there. Get a Harvard library card. Take a professor out to dinner.10 Theres a UA initiative that will pay for your dinner with a professor up to like $20, but I recently did an unofficial professor dinner that was very much a rewarding experience. Observe a professor make a really stupid spelling mistake11 I was a reluctant spelling bee kid so these hiccups really sting for me while writing on the board and realize that nobodys perfect. Have a close encounter with vermin, be they ant, mouse, or roach. Find a good restaurant thats open after 10 pm. Eat free-food12 a mailing list that lights up every time a pizza box is left in a conference room of questionable13 who can be sure that the vermin havent gotten to it first quality. Make an MIT-specific meme. Bonus points for crafting it on an Athena cluster Mac using   an MIT-licensed Adobe program. Learn why LSC sucks.   Go to Revere Beach. Wonderland, baby. Claim a moira mailing list so that you can keep that sweet sweet @mit.edu domain after you graduate. Stop going to frat parties.14 I beg of you, Go to [INSERT B3rd/41W/5E/WHEREVERS WIDELY ATTENDED ANNUAL PARTY] and see someone you really didnt want to see there. Find yourself in a lecture hall at night. Experiment with minimalism. People here take this in all sorts of directions, from Soylent diets to mostly empty bedrooms. Have a stud food phase. Have a vending machine food phase. Hit up MIT Medical for your free annual eye exam. Get tested at MIT Medical. Roadtrip somewhere that may not be worth roadtripping to. Pick an apple. Get really sentimental about having to leave TFP. Disclaimer: I am fully aware that some of the ones on my list are also on the official list. The vast majority (the remaining handful courtesy of dear friend Ethan M. '20) of these came out of my brain without consulting the list, so there's bound to be overlap. back to text ? Translation: to send an email to all the dorm mailing lists, often to advertise an event or club. back to text ? Humanites, Arts, Social Sciences back to text ? meaning 36 units or ~3 classes, the minimum to maintain full-time student status and keep that financial aid coming back to text ? My freshman year, a Korean tourist handed me his camera, and I thought he wanted me to take a picture of him and his friend. Turns out they wanted a picture with me. It was wholesome. I would love to find that photo. back to text ? Had a lot of strangers ask me for directions last semester! Feels good to be identified not just as a child (as is typical) but as someone (maybe a child) who knows how to get places! back to text ? I stand by cutting through Briggs Field. back to text ? if you do this I do not want to be your friend back to text ? my course 2 bf says that the correct term for this is McMasterbate back to text ? There's a UA initiative that will pay for your dinner with a professor up to like $20, but I recently did an unofficial professor dinner that was very much a rewarding experience. back to text ? I was a reluctant spelling bee kid so these hiccups really sting for me back to text ? a mailing list that lights up every time a pizza box is left in a conference room back to text ? who can be sure that the vermin haven't gotten to it first back to text ? I beg of you, back to text ?

Cyrus the Great - Persian Achaemenid Dynasty Founder

Cyrus the Great was the founder of the Achaemenid Dynasty (c. 550-330 BC), the first imperial dynasty of the Persian Empire  and the  worlds largest empire before that of Alexander the Great. Was the Achaemenid truly a family dynasty? It is possible that the third main Achaemenid ruler Darius  invented his relationship to Cyrus, in order to give legitimacy to his rule. But that doesnt diminish the significance of two centuries worth of empire--rulers centered in southwestern Persia and Mesopotamia, whose territory spanned the known world from Greece to the Indus Valley, extending south to Lower Egypt. Cyrus started it all. Fast Facts: Cyrus the Great Known As: Cyrus (Old Persian: KuruÃ… ¡; Hebrew: Kores)Dates: c. 600 - c. 530 BCEParents: Cambyses I and MandaneKey Accomplishments: Founder of the Achaemenid Dynasty (c. 550-330 BC), the first imperial dynasty of the Persian Empire  and the  worlds largest empire before that of Alexander the Great. Cyrus II King of Anshan (Maybe) The Greek father of history Herodotus never says Cyrus II the Great came from a royal Persian family, but rather that he acquired his power through the Medes, to whom he was related by marriage. Although scholars wave caution flags when Herodotus discusses the Persians, and even Herodotus mentions conflicting Cyrus stories, he may be right that Cyrus was of the aristocracy, but not a royal. On the other hand, Cyrus may have been the fourth king of Anshan (modern Malyan), and the second king Cyrus there. His status clarified when he became the ruler of Persia in 559 B.C. Anshan, possibly a Mesopotamian name, was a Persian kingdom in Parsa (modern Fars, in southwestern Iran) in the Marv Dasht plain, between Persepolis and Pasargadae. It had been under the rule of the Assyrians and then may have been under the control of Media*. Young suggests that this kingdom wasnt known as Persia until the start of the empire. Cyrus II King of the Persians Defeats the Medes In about 550, Cyrus defeated the Median king Astyages (or Ishtumegu), took him prisoner, looted his capital at Ecbatana, and then became king of Media. At the same time, Cyrus acquired power over both the Iranian-related tribes of the Persians and Medes and the countries over which the Medes had held power. The extent of the Median lands went as far east as modern Tehran and westward to the Halys River at the border of Lydia; Cappadocia was now Cyruss. This event is the first firm, documented event in Achaemenid history, but the three main accounts of it are different. In the dream of the Babylonian king, the god Marduk leads Cyrus, king of Anshan, to march successfully against Astyages.The Babylonian chronicle 7.11.3-4 states [Astyages] mustered [his army] and marched against Cyrus [II], king of Anshan, for conquest... The army rebelled against Astyages and he was taken prisoner.  Herodotus version differs, but Astyages is still betrayed—this time, by a man to whom Astyages had served his son in a stew. Astyages may or may not have marched against Anshan and lost because he was betrayed by his own men who were sympathetic with the Persians.   Cyrus Acquires Lydia and Croesus Wealth Famous for his own wealth as well as these other famous names: Midas, Solon, Aesop, and Thales, Croesus (595 BC - c. 546 BC) ruled Lydia, which covered Asia Minor west of the Halys River, with its capital at Sardis. He controlled and received tribute from the Greek cities in Ionia. When, in 547, Croesus crossed the Halys and entered Cappadocia, he had encroached on Cyrus territory and war was about to begin. After months spent marching and getting into position, the two kings fought an initial, inconclusive battle, perhaps in November. Then Croesus, assuming the battle season was over, sent his troops into winter quarters. Cyrus didnt. Instead, he advanced to Sardis. Between Croesus depleted numbers and the tricks Cyrus used, the Lydians were to lose the fight. The Lydians retreated to the citadel where Croesus intended to wait out a siege until his allies could come to his assistance. Cyrus was resourceful and so he found an opportunity to breach the citadel. Cyrus then seized the Lydian king and his treasure. This also put Cyrus in power over the Lydian Greek vassal cities. Relations between the Persian king and the Ionian Greeks were strained. Other Conquests In the same year (547) Cyrus conquered Urartu. He also conquered Bactria, according to Herodotus. At some point, he conquered Parthia, Drangiana, Aria, Chorasmia, Bactria, Sogdiana, Gandara, Scythia, Sattagydia, Arachosia and Maka. The next important known year is ​539, when Cyrus conquered Babylon. He credited Marduk (to the Babylonians) and Yahweh (to the Jews whom he would free from exile), depending on the audience, for choosing him as the right leader. Propaganda Campaign and a Battle The claim of divine selection was part of Cyrus propaganda campaign to turn the Babylonians against their aristocracy and king, accused of using the people as corvee labor, and more. King Nabonidus had not been a native Babylonian, but a Chaldean, and worse than that, had failed to perform the religious rituals. He had slighted Babylon, by putting it under the control of the crown prince while he resided at Teima in north Arabia. The confrontation between the forces of Nabonidus and Cyrus took place in one battle, at Opis, in October. By the middle of October, Babylon and its king had been taken. Cyrus empire now included Mesopotamia, Syria, and Palestine. To make sure the rites were performed correctly, Cyrus installed his son Cambyses as king of Babylon. Probably it was Cyrus who divided the empire into 23 divisions to be known as satrapies. He may have accomplished further organization before he died in 530.   Cyrus died during a conflict with  the nomadic Massegatae (in modern Kazakhstan), famous for their warrior queen Tomyris. Records of Cyrus II and the Propaganda of Darius Important records of Cyrus the Great appear in the Babylonian (Nabonidus) Chronicle (useful for dating), the Cyrus Cylinder, and the Histories of Herodotus. Some scholars believe Darius the Great is responsible for the inscription on Cyrus tomb at Pasargadae. This inscription calls him an Achaemenid. Darius the Great was the second most important ruler of the Achmaenids, and it is his propaganda concerning Cyrus that we know of Cyrus at all.  Darius the Great ousted a certain King Gautama/Smerdis who may have been an impostor or the brother of the late king Cambyses II. It suited Darius purposes not only to state that Gautama was an impostor (because Cambyses had killed his brother, Smerdis, before setting out to Egypt) but also to claim a royal lineage to back up his bid for the throne. While the people had admired Cyrus the great as a fine king and felt put upon by the tyrannical Cambyses, Darius never overcame the question of his lineage and was called the shopkeeper.   See Dariuss Behistun Inscription  in which he claimed his noble parentage.   Sources Depuydt L. 1995. Murder in Memphis: The Story of Cambysess Mortal Wounding of the Apis Bull (Ca. 523 BCE). Journal of Near Eastern Studies 54(2):119-126.Dusinberre ERM. 2013. Empire, Authority, and Autonomy in Achaemenid Anatolia. Cambridge: Cambridge University Press.Lendering J. 1996 [last modified 2015]. Cyrus the Great. Livius.org. [Accessed 02 July 2016]Munson RV. 2009. Who Are Herodotus Persians? The Classical World 102(4):457-470.Young J, T. Cuyler 1988. The early history of the Medes and the Persians and the Achaemenid empire to the death of CambysesThe Cambridge Ancient History. In: Boardman J, Hammond NGL, Lewis DM, and Ostwald M, editors. The Cambridge Ancient History Volume 4: Persia, Greece and the Western Mediterranean, c525 to 479 BC. Cambridge: Cambridge University Press.Waters M. 2004. Cyrus and the Achaemenids. Iran 42:91-102.

Writing Instructions Definition and Examples

In business writing, technical writing, and other forms of composition,  instructions are written or spoken directions for carrying out a procedure or performing a task. It is also called  instructive writing. Step-by-step instructions typically use the second-person point of view (you, your, yours). Instructions are usually conveyed in the active voice and the imperative mood: Address your audience directly. Instructions are often written in the form of a numbered list so that users can clearly recognize the sequence of the tasks. Effective instructions commonly include visual elements (such as pictures, diagrams, and flowcharts) that illustrate and clarify the text. Instructions intended for an international audience ​may rely entirely on pictures and familiar symbols. (These are called wordless instructions.) Observations and Examples Good instructions are unambiguous, understandable, complete, consistent, and efficient. (John M. Penrose, et al., Business Communication for Managers: An Advanced Approach, 5th ed. Thomson, 2004) The Lighter Side of Instructions:  Handbook for the Recently Deceased Juno:  Okay, have you been studying the manual?Adam:  Well, we tried.Juno:  The intermediate interface chapter on haunting says it all. Get them out yourselves. Its your house. Haunted houses arent easy to come by.Barbara:  Well, we dont quite get it.Juno:  I heard. Tore your faces right off. It obviously doesnt do any good to pull your heads off in front of people if they cant see you.Adam:  We should start more simply then?Juno:  Start simply, do what you know, use your talents, practice. You should have been studying those lessons since day one. (Sylvia Sidney, Alec Baldwin, and Geena Davis in  Beetlejuice, 1988) Basic Features Instructions tend to follow a consistent step-by-step pattern, whether you are describing how to make coffee or how to assemble an automobile engine. Here are the basic features of instructions: Specific and precise  titleIntroduction  with background informationList of parts, tools, and conditions requiredSequentially ordered stepsGraphicsSafety informationConclusion  that signals completion of task Sequentially ordered steps are the centerpiece of a set of instructions, and they typically take up much of the space in the document.(Richard Johnson-Sheehan, Technical Communication Today. Pearson, 2005) Checklist for Writing Instructions Use short sentences and short paragraphs.Arrange your points in logical order.Make your statements specific.Use the imperative mood.Put the most important item in each sentence at the beginning.Say one thing in each sentence.Choose your words carefully, avoiding jargon and technical terms if you can.Give an example or an analogy, if you think a statement may puzzle a reader.Check your completed draft for logic of presentation.Dont omit steps or take shortcuts. (Adapted from Writing With Precision by Jefferson D. Bates. Penguin, 2000) Helpful Hints Instructions can be either freestanding documents or part of another document. In either case, the most common error is to make them too complicated for the audience. Carefully consider the technical level of your readers. Use white space, graphics, and other design elements to make the instructions appealing. Most important, be sure to include Caution, Warning, and Danger references before the steps to which they apply.(William Sanborn Pfeiffer, Pocket Guide to Technical Communication, 4th ed. Pearson, 2007) Testing Instructions To evaluate the accuracy and clarity of a set of instructions, invite one or more individuals to follow your directions. Observe their progress to determine if all steps are completed correctly in a reasonable amount of time. Once the procedure has been completed, ask this test group to report on any problems they may have encountered and to offer recommendations for improving the instructions.

A Review of the Article “Obama Presses BP to Recover More Oil” Free Essays

Containment of oil from the recent spill at the Gulf of Mexico, estimated to be 60,000 barrels a day, has been delayed by the presence of high winds and waves from Hurricane Alex (Broder, para.2). However, according to Broder, there is a period of seven days of predicted calm weather in which President Obama has pressed BP to recover more oil. We will write a custom essay sample on A Review of the Article â€Å"Obama Presses BP to Recover More Oil† or any similar topic only for you Order Now In response, BP will attach an oil recovery ship known as the Helix Producer to the gushing well capturing up to 25,000 barrels a day (Broder, para. 2). This will be done simultaneously with deployment of a new, tighter-fitting cap for the well. The combination will capture up to 50,000 barrels and another 30,000 barrels a day from additional ships before the well is killed by mid-August (Broder, para.12) The author’s bias is depicted via his efforts in bringing out the attempts of BP in managing the oil spill. For instance the article states that work is going on in two separate relief wells that may permanently kill the gushing well (Broder, para.7). Moreover, he cites high winds and waves from Hurricane Alex as an explanation for the delays in capturing the spew and capping the well (Broder, para. 2). The purpose of this article is to inform the public on the status of the crisis and the actions being taken to control the oil spill. For example, the author reports that the delayed control of the oil spill from the gulf is as a result of unfavorable weather conditions (Broder, para.3). He also explains that BP will replace the cap with a new, tight-fitting one in a bid to contain the spill. Additionally, BP will use recovery ships to collect 80,000 barrels a day (Broder, para.13). The target audience of this article is the general public. This is evident as the article reports on the communication that takes place between BP and the Obama administration. For instance, the author notes that the administration sent BP a letter seeking clarification on how it planned to minimize the oil flow during the capping of the well (Broder, para.5). The author gives an insight into the latest developments in the management of the oil spill disaster. The concerned authorities in Latin American countries for example Mexico and Cuba are made aware of the magnitude of the problem. The author states that there is an oil spill of about 60,000 barrels a day into the Gulf waters (Broder, para.13). It implies that the oil spill may reach Latin American shores causing serious damage. This has prompted the Latin American countries to offer assistance in tackling the oil spill. For instance, Mexico has offered two vessels equipped for oil skimming and 2.6 miles of boom. Further south, Brazil has helped in the crisis through technical expertise (Jordan, para.2). The oil spill of this magnitude requires cooperation between the Government and BP. It is important that the crisis is resolved quickly to avert more losses. BP should exploit every positive opportunity such as the duration of the calm weather to complete capping the well. In addition, support offered to the Government by the Latin American countries for example Mexico and Cuba is welcome. This is because they have vested interests in seeing this problem tackled or else they too would be adversely affected if the spill reached their shores. Works Cited Broder, John M. Obama Presses BP to Recover More Oil. July 2010. 28 July 2010 http://query.nytimes.com/gst/fullpage.html?res=9B0DEEDD1039F93AA35754C0A9669D8B63ref=john_m_broder. Jordan, Levi J. Oil Spill Diplomacy: The Response from the Americas. 2010. 28 July 2010 http://www.as-coa.org/article.php?id=2479. How to cite A Review of the Article â€Å"Obama Presses BP to Recover More Oil†, Papers

Report On Youth Violence Essay Example For Students

Report On Youth Violence Essay There are many misconceptions about the prevalence of youth violence in our society and it is important to peel back the veneer of hot-tempered discourse that often surrounds the issue. While it is important to carefully review the circumstances surrounding these horrifying incidents so that we may learn from them, we must also be cautious about inappropriately creating a cloud of fear over every student in every classroom across the country. In the case of youth violence, it is important to note that, statistically speaking, schools are among the safest places for children to be. Final Report, Bi Partisan Working Group on Youth Violence 106th Congress, February 2000 Public policy towards children has moved towards treating them more like adults and in ways that increasingly mimic the adult criminal justice system. The most recent version of this movement is so-called zero tolerance in schools, where theories of punishment that were once directed to adult criminals are now applied to first graders.1 Zero tolerance is the phrase that describes Americas response to student misbehavior. Zero tolerance means that a school will automatically and severely punish a student for a variety of infractions. While zero tolerance began as a Congressional response to students with guns, gun cases are the smallest category of school discipline cases. Indeed, zero tolerance covers the gamut of student misbehavior, from including ;threats; in student fiction to giving aspirin to a classmate. Zero tolerance has become a one-size-fits-all solution to all the problems that schools confront. It has redefined students as criminals, with unfortunate consequences. While zero tolerance policies target the serious risk of students bringing guns to school, they also go after other weapons or anything, like a Swiss Army knife, that can be used as a weapon. Zero tolerance responds to student violence (covering a wide range of activities) or threats of violence. Zero tolerance is theoretically directed at students who misbehave intentionally, yet it also applies to those who misbehave as a result of emotional problems, or other disabilities, or who merely forget what is in their pocket after legitimate non-school activities. It treats alike first graders and twelfth graders. Zero tolerance results in expulsion or suspension irrespective of any legitimate explanation. In many instances it also results in having the student arrested. Recent Trends As reported in the April, 2000 American Bar Association Journal: Nationwide, statistics gathered by the Justice Policy Institute and the U.S. Department of Education show that crime of all sorts is down at public schools since 1990, some studies say by as much as 30 percent. Less than 1 percent of all violent incidents involving adolescents occur on school grounds. Indeed, a child is three times more likely to be struck by lightning than to be killed violently at school. Still, fueled by media hype, fear of the unthinkable and perhaps even a bit of guilt, more parents are demanding that school boards implement strict policies to deal with kids who step out of line. So-called zero tolerance policies being implemented across the country are snaring large numbers of regular kids in broad nets designed to fish for troublemakers.2 The nets are indeed broad. In a report issued in the spring of 2000 by the Justice Policy Institute in Washington and the Kentucky-based Childrens Law Center: A seventeen-year-old junior shot a paper clip with a rubber band at a classmate, missed, and broke the skin of a cafeteria worker. The student was expelled from school. A nine-year-old on the way to school found a manicure kit with a 1-inch knife. The student was suspended for one day. The report notes that many of these children are also referred to juvenile court: The power of comedy Essay In Ponchatoula Louisiana, a 12-year-old who had been diagnosed with a hyperactive disorder warned the kids in the lunch line not to eat all the potatoes, or Im going to get you.; The student, turned in by the lunch monitor, was suspended for two days. He was then referred to police by the principal, and the police charged the boy with making ;terroristic threats. ; He was incarcerated for two weeks while awaiting trial. Two 10-year-old boys from Arlington, Virginia were suspended for three days for putting soapy water in a teachers drink. At the .

History Book Review Mark Twain Roughing It Essay Example

History Book Review Mark Twain Roughing It Essay Mark Twain, Roughing It, New York City, Signet Classics, 1962, 448 pages, Appendix The book Roughing It is about the early journeys of Mark Twain is the west during the mining boom in Nevada and the Western States of the Union . Twain travels across the States to places such as St. Louis, San Francisco, and The Sandwich Islands in Hawaii. At the Beginning of the book Twain envisions that his brother will strike it big in the west. Later on he is offered a chance to accompany his brother in a journey to the west. Then the story of Slade comes it is about a man who killed another man in a fight and then fled from his home state of Illinois. He gained a reputation by fighting Indians which he than got a job as a agent with Overland. Twain then encounter alot of people along the to the Whiteman Cement Mine. The Whiteman Cement Mine was told to have a massive amount of gold. It was discover accidentally by the Germans. Near the end of the story Twain goes to Honolulu and is very drawn to the city and its vibrant colors. He spends 6 months there then comes back to San Francisco to be poor. We will write a custom essay sample on History Book Review Mark Twain Roughing It specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on History Book Review Mark Twain Roughing It specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on History Book Review Mark Twain Roughing It specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He than ended his 7 year journey there in San Francisco being a public speaker. This book had a very significant amount of content of the West United States. It really discribed Nevada and California from a early standpoint. There is numerous facts about the West and Mark Twain that i never knew about. It also has a very humorous tone to it Twain makes fun of the Western people. The Gold Rush is one of my favorite parts in U. S history and i found it very interesting on how Twain described it apart from the text books in school. Also the author Twain is a great american writer who hardly ever disappoints. The book did have some downside to it though. In the story it seemed like about of it was just ramblings about the story and would go off topic alot. Also this was a little to much information for just one book. I really think it should have been split up is to separate books. It also got very confusing and hard to follow near the end due to him going off topic and then jumping straight back into the story. The vocabulary used in this story is old western and very hard to follow in what was being said but not overly difficult. Lastly he doesnt touch alot on some of the more important subjects like government and politics as i would have though. Roughing it is based in the Western States mainly in California and Nevada and has a large amount of facts about those two states. The people who should read this are people who are taking a class on western history or California or Nevada history and just people who like western history in general. This is just a great book to explore the past vicariously through Twains writing.

How To Use Video To Boost Engagement Rates With Almost No Budget

How To Use Video To Boost Engagement Rates With Almost No Budget These days, content marketing is all about videos. This trend is expected to continue into the future. By 2021, it’s been estimated that 82% of consumer Internet content will be from the video medium. Video helps marketers improve SEO, increase engagement, and produce higher retention rates. Today, we’re talking to Alex Schofield, account executive at Wistia, where he helps customers reach their sales and marketing goals by using the company’s video platform. He shares how to avoid the pitfalls of creating videos as one-off tactics to create a video strategy and think creatively for unique and budget-friendly uses of video. Reasons why marketers should embrace video (generate awareness and help people make decisions about different problems that your company could solve) People retain 90% of message delivered via video, compared to 10% via text Customers crave authenticity and human connection when dealing with businesses video makes that possible Use video as an inexpensive part of your email strategy to gain exposure; and use social exposure to build influence and awareness of your brand People’s email filters are out of your control, but email is still effective if you focus on how you deliver the video Think strategically about where video can play a part in every stage of your marketing funnel to guide prospects and help push them through their journey Measure success by identifying the goal of the video and funnel stage The B-word (Budget): Different types of videos for different budgets Video Distribution: Include videos on the landing pages of your Website and work with existing avenues (email, social networks, etc.) to incorporate videos Links: Wistia Wistia Learning Center We Just Launched Three Soapbox Ads That Cost $111,000 to Produce Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 SalesLoft: Video in Sales Emails Increases Reply Rates 26% TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel With Emma Tupa From Academy Marketing Resource Hub Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Alex Schofield: â€Å"I’ve really fallen in love with video and everything that it can do for business.† â€Å"(Video helps) people make conscious decisions about the different problems they’re trying to solve, and that your company could potentially solve for them.† â€Å"People prefer to consume their information via video.† â€Å"A well-placed and timed video in a sales email is an undisputed value-add.† You don’t need to have a $10,000 video budget or a $5000 video budget or even a $1500 video budget to create an effective video.

Aristotle view on the soul Essay Example | Topics and Well Written Essays - 250 words

Aristotle view on the soul - Essay Example The functions of feeding and reproduction form a nutrient or plant soul. Feeling and movement inherent in animal form a sentient or animal soul. Finally, the thinking is performed as an activity of the rational soul. It belongs only to a man. The law here is that the higher functions, and therefore the souls, cannot exist without the lower functions, while the latter can exist without the higher functions. The novelty of the views of Aristotle on the structure of the soul is, firstly, that Aristotle found a holistic approach, in which the soul was thought of as being one and indivisible. Secondly, the structure of the Aristotelian scheme of the soul is imbued with the idea of ​​development. On the one hand, the individual faculties of the soul appear as successive stages of its evolution, and on the other - it is about the development of the individual human soul as a repetition of these stages of evolution. Aristotle’s doctrine of the three major powers of the soul resulted in the tasks, which were reduced to the development of these three abilities. The development of the plant abilities forms human agility, strength and health; sensory abilities - courage, will and emotions; and mental abilities -

Pinocchio and the Liar Liar Movies Essay Example | Topics and Well Written Essays - 1500 words

Pinocchio and the Liar Liar Movies - Essay Example Fletcher spends ample time with his son and the ex-wife though every promise he makes to the son, Max, happens without being fulfilled. This portrays the theme of dishonesty, in this movie. Fletcher has adopted the habit of giving superiority to his job while giving false statements on his declining nature to take good care of his son after his divorce with the wife. This research paper compares and contrasts the Pinocchio and Liar Liar movies in relation to their dishonesty thematic settings. One of the significant themes that are portrayed, in these films, is dishonesty. Both Pinocchio and Liar Liar movies portray their characters to be of an ever-lying nature thus making these movies inappropriate for children without parental guidance. Lastly, this paper explores the thematic differences in these two movies and their impacts on the viewers. Pinocchio’s kidnapping, being caged and threats for destructions leave him with no option, but to lie in order to be rescued in any ca se his parents refuse to turn up. The Liar Liar movie, on the other hand, portrays Fletcher as an ever-lying parent who even misses his son’s fifth birthday party. The son makes an ironical wish that, on his fifth birthday party, his father would not lie for the whole day. The father finally turned him down by not attending the birthday party. Pinocchio and Fletcher seem to have neglected their parenting responsibility by leaving the whole upbringing aspect of the socialization process to the mothers. This is evident in Fletcher and Audrey case where they even got divorced as a result of his irresponsible character. In the Pinocchio movie, Pinocchio’s friend, Lampwick, introduced him to cigar smoking, but he denies it. He is dishonest of the drug abuse they carry out together, and when their parents find this out, they are severely punished. The punishment should be carried out in the dishonest cases especially to bring back the norms into the existence within the dish onest individuals. This becomes one of the reasons why Lampwick and Pinocchio are punished for them to comply with social norms. Morality, in these two movies, becomes the key point of view in dishonesty as a thematic setting in both films. Gambling and smoking are the order of the day between Pinocchio, Lampwick and the other boys they find on their way to Geppetto’s house. This brings closely the relationship between dishonesty and morality in the Pinocchio dismay pictures (Pinocchio). These characters, in addition, get drunk and vandalized Jiminy’s dismay because of deviance and dishonest behaviors, which are exhibited by Pinocchio and his friends. This is due to the lack of rules and authority to deter them from these dishonest behaviors. In the Liar Liar movie, on the other hand, moral issues are as well pictured where Fletcher indulges in the extramarital sex before and even after he divorced his wife (Liar Liar). Fletcher is immoral, and he finally confesses thi s through a series of embarrassing moments. He says to his wife that he just had better sex with Miranda, his boss than he did with her, which makes him unable to tell a lie (Liar Liar).  

Marketing Objectives In Tourism And Hospitality

Marketing Objectives In Tourism And Hospitality This report represents a detailed analysis of current business and marketing strategy of Hilton Hotels Resorts a global hotels and resorts company with more than 540 locations in 78 countries (A Room for You, 2012, online). The parent company, Hilton International comprises a range of famous brands such as Waldorf Astoria Hotels Resorts, Conrad Hotels Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton, Home2 Suites by Hilton, and Hilton Grand Vacations (Our Brands, 2012, online) The reasons for the choice of Hilton Hotels Resorts amongst many other brands in particular include a high level of brand awareness, and availability of vast amount of information about the brand. The report starts with a situational analysis of Hilton Hotels Resorts, including its current position within travel and tourism industry in the UK, analysis of companys main stakeholders and their interests, PESTLE analysis conducted for Hilton Hotels Resorts and description of marketing issues faced by the company. This is followed by a marketing report that comprises description of Hilton Hotels Resorts services, and analysis of the companys pricing, promotion and distribution strategy. Moreover, this report comprises a market research plan for Hilton Hotels Resorts that explains actions involved in each stage in the research process in order to achieve the research objective. The report is completed by discussions about importance of sustainability and corporate social responsibility for Hilton Hotels Resorts and an assessment of the companys policies in these two important areas of business practice. 1. Situational analysis 1.1 Position of Hilton Hotels Resorts within Travel and Tourism Industry in the UK Travel and tourism industry in the UK represents one of the key sectors in the national economy and according the research conducted by Oxford Economics travel and tourisms total contribution to GDP in the UK was GBP 101 billion in 2011 or 6.7% of total GDP (The World Travel Tourism Council, 2012, online) Figure 1 represents the structure of the UK tourism industry, and within this structure Hilton belongs to accommodation category. Moreover, the UK is the second biggest market for Hilton Hotels Resorts after the US (Barnett, 2011), and thus the UK market represents a point of focus for Hilton strategic level management. Figure structure of the UK tourism industry (field work) 1.2 Hilton Hotels Main Stakeholders and Their Interests Stakeholders of companys including Hilton Hotels Resorts can be divided into two categories: internal and external. Internal stakeholders represent parties that belong to Hilton such as shareholders and employees. The primary interests of shareholders are profit maximisation, whereas employee interests include gaining a wide range of tangible and intangible compensation from their employment. External stakeholders, on the other hand, are parties that do not belong to Hilton; nevertheless they have interest in the business from various perspectives. The following figure illustrates a range of Hilton external stakeholders and their interests: External stakeholder Interests Communities The nature of impact of business activity to the community Customers Purchasing products and services in lower prices Government Business employment relations, corporate taxation, compliance with laws, rules and regulations etc. Suppliers Long-term partnership in mutually beneficial terms Media Corporate performance, corporate conflicts, employee relations etc. Table External stakeholders and their interests 1.3 Hilton Hotels PESTLE Analysis PESTLE abbreviation is interpreted as political, economic, social, technological, legal, and environmental factors impacting businesses, and PESTLE is an important framework for assessing external factor impacting business practices. 1.3.1 Political Factors Political stability is the key to the success of any industries and it is applicable to hotel industry as well and it needs to cope with political situations everywhere in the world. The political approaches can influence the number visitors, both, tourists and business travellers visits to a nation (Jones, 2002). It may a concern for many people those who are visiting Northern Ireland because of the ongoing very delicate political situation. Moreover, Hiltons performance is directly affected by consumer protection and employment laws in UK, as well as, the nature of competitive regulation, and risks of military invasion in the country. 1.3.2 Economic Factors National macroeconomic situation and factors and events impacting the situation are major factors affecting Hilton Hotels Resorts business in the UK. For example, during the Olympic times in the UK most of the hotels were occupied and booked fully for the whole period. However, the situation was completely different once the Olympic Games were over. Additional economic factors that affect Hilton may include the extent of expected and real economic growth in the UK, national taxation policies, and seasonality and weather problems. 1.3.3 Social Factors The Hilton brand is very well known amongst international visitors and the UK is one of the popular destinations for the tourists and shopping lovers. A wide range of social factors impacting Hilton Hotels Resorts include emerging trends in consumer lifestyle, consumer demographic variables, the impact of role models in consumer decision making, and growth rate of population. For example, increasing numbers of young consumers from emerging economies like China and India visiting the UK for various purposes can be specified as an important social factor that impacts the UK hotel industry. 1.3.4 Technological Factors An overall development of technological infrastructure related to catering industry might have great impact on Hilton performance. Matters associated with the use of energy and their costs and the potential for innovation within the industry can be classified as important technological factors (Sandhusen, 2008). Furthermore, hotel bookings have become very sophisticated than ever before. Anyone can book a hotel room in a simple step with the help of internet. Increasing number of social media such as Facebook, tweeter and websites like trip advisor help both the customers and the hotels. 1.3.5 Legal Factors Legal factors are also important source of external impact on Hilton performance and they include any changes in the UK jurisdiction that affect the catering industry in direct and indirect ways. Additionally, there are many visa restriction rules are there in many countries such as the USA, the EU countries, Australia etc. for the international visitors and these countries are plays important role in the travel and tourism industry. 1.3.6 Environmental Factors The hospitality and catering industry often becomes a point of criticism for polluting the environment particularly in most of tourist attractions such as historical places, beaches, forest areas, hills etc (Foskett and Paskins, 2011). A range of activities related to tourism not only creates pollution, but also disturbs animals and related environment. Moreover, hotels and related businesses are contributing a considerable amount of carbon emissions with negative implications to the issues of global warming. Accordingly, businesses like Hilton are facing tight regulations to operate their business in the UK. These regulations are inevitably increasing the levels of operational costs for the company. Additionally, the UK being a part of the European Union (EU), Hilton performance is also impacted by relevant jurisdictions introduced by the EU. 1.4 Marketing Issues Faced by Hilton Hotels Currently, Hilton is faced with a range of substantial marketing issues in the UK threatening its long-term growth prospects. Increasing level of multiculturalism in the UK can be specified as a major marketing challenge Hilton has to deal with. Specifically, due to the increasing level of competition in the marketplace the level of cultural diversity in the UK is rapidly increasing. Accordingly, Hilton is left with a complex task of formulating and implementing a marketing strategy that needs to address cultural diversity amongst its customers. Additional marketing challenges faced by Hilton Hotels can be specified as increasing level of guest sophistication, and difficulties associated with market segmentation due to overlaps in Hilton International brands. In other words, Hilton International consists of Waldorf Astoria Hotels Resorts, Hilton Hotels Resorts, Conrad Hotels Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton, Home2 Suites by Hilton, and Hilton Grand Vacations (Our Brands, 2012, online), and there is a little difference amongst these brands in terms of their market positioning. This fact creates marketing challenges for Hilton Hotels Resorts in terms of differentiating this particular brand from other brands within Hilton International portfolio. 2. Marketing Report 2.1 Segmentation, Targeting and Positioning Strategies used by Hilton Hotels The process of market segmentation involves dividing the market into segments or groups based on the characteristics from the specific market. In this way the most attractive or suitable segment based on the services and products can be targeted very effectively and efficiently. Generally the market can be divided into four different groups, and they are geographic, demographic, psychographic and benefit oriented (OGuinn, et al., 2011). 2.1.1 Geographic Segmentation. Geographic segmentation involves targeting specific consumer groups according to their geographic locations in national and international levels. Hiltons geographic segmentation strategy mainly focuses on the local preferences and the location. For instance, Hilton open hotels in London for attracting mainly business people and the services mainly focus on business travellers. 2.1.2 Demographic segmentation A set of variables used in demographic market segmentation include gender, life-cycle stage, age, income, social class, and lifestyle. From this perspective, Hilton target customer segment represent middle and senior aged professionals with high level of income belonging to upper social class. Moreover, Hilton Hotels Resorts mainly target individuals that pursue luxury lifestyle, and accordingly, the company charges premium prices for its products and services perceived to be of a relevant quality. 2.1.3 Psychographic Segmentation Psychographic segmentation goes beyond demographics as it examines how a person thinks, feels and behaves, using personality, lifestyle and values as segmenting variables (Cant et al., 2009, p.118). The nature of psychographic segmentation used by Hilton involves targeting ambitious individuals who would like to express their perceived high status and achievement by staying in five star rooms offered by the hotel at premium prices. 2.1.4 Benefits Segmentation Benefits segmentation involves implementing market segmentation on the basis of benefits customers aim to obtain using products and/or services offered by the company. Accordingly, perceived or real benefits offered by Hilton to potential and existing customers include sense of achievement, a high status in society, and luxury. 2.2 Description of Hilton Hotels Products and Services In order to capture every opportunity in the market, Hilton operates hotels and other related services in accommodation, gambling and entertainment areas. Few areas are entirely new for Hilton Group, including a gambling business. Hilton Hotels Resorts offers mainly accommodation services through its hotels, resorts, apartment hotels etc. Most of the revenue is generated through selling hotel rooms to customers. There are also a range of other services and products that contribute to the level of revenue stream such as restaurants, bars, smaller shops, spa, laundry services, travel desk, business centre, banquet halls etc. Among these products and services the core one is rooms divisions which brings most of the revenues. Generally, products are divided into three levels: core, facilitating and supporting products. Core products can be explained as a basic form of a product. To put it simply core products are the main reasons for customers purchasing from a business. For Hilton Hotels Resorts core product is hotel rooms that customers stay in for a specific period of time. Peripheral services can be explained as additional products and services above the core product that businesses offer to get competitive edge in the marketplace. Facilitating products involve services that assist consumers in consumption of core products. Hilton offers a set of popular facilitating products such as customer services, bars and restaurants, and online reservation facilities. Supporting products include additional products and services that are offered in order to obtain competitive advantage for the business by increasing the value of core products and services. A range of supporting products offered by Hilton Hotels include 24/7 room service, free newspapers and magazines for business travellers, concierge services etc. (Reid and Bojanic, 2010). Augmented product is benefit offer made by businesses that consist of core product and peripheral services. Augmented products offered by Hilton Hotels Resorts include membership discounts, luxurious room and exterior designs, high class restaurants and relaxed hotel atmosphere. 2.3 Hilton Hotels Pricing Strategies Pricing strategies used by businesses are divided into four broad categories within the framework of Pricing Strategy Matrix: economy, penetration, skimming and premium pricing strategies. Economy pricing strategy involves selling products of basic features and characteristics to consumers with low budgets. Penetration pricing strategy, on the other hand, involves offering high quality products and services in low prices than the competition in order to increase market share. Skimming, as a pricing strategy is opposite to penetration in a way that products and services are offered in a higher price levels than the competition. The main rationale for the choice of skimming pricing strategy may include the desire to associate products or services with exclusiveness and a high quality. Figure Pricing strategy matrix Source: www.marketingteacher.com Premium pricing strategy involves charging high level prices for products and services that are perceived to have excellent quality and additional characteristics and features. From the classifications provided above the type of pricing strategy adopted by Hilton Hotels Resorts can be specified as premium. Hilton only offers five star and four star rooms and the company is able to charge its customers at premium levels because beyond the core product, Hilton also sells a set of intangible benefits such as sense of achievement, high status and luxury. 2.4 Hilton Hotels Promotion Strategy Hilton Hotels Resorts employ promotion strategy that utilises various components of promotion mix. Generally, major elements of promotion mix include advertising, public relations, personal selling, and sales promotion. 2.4.1 Advertising Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action now or in the future (Klever, 2009, p.25). New advertisement slogan of Hilton Hotels Resorts Stay Hilton. Go Everywhere is aimed to communicate the marketing message of the hotel being a large global brand and maintaining a high level of quality in all of its hotels. This marketing message is communicated through a set of specific elements of advertising promotional strategy such as advertisements in newspapers and magazines popular with senior level management professionals such as Forbes, Fortune, The Economist, and Financial Times. Moreover, the communication of Hilton Hotels Resorts marketing message is also facilitated through broadcast advertisements in selected television channels. 2.4.2 Public Relations Officially, The Chartered Institute of Public Relations (CIPD) defines public relations as planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics (CIPD, 2012, online). In simple terms, public relations can be explained as a one way communication between the company and the public. Hilton Hotels Resorts public relations are maintained through communication with a range of parties such as customers, employees, and other private and public organisations. Specific methods of public relations used by Hilton Hotels Resorts include issuing online and offline press releases in a regular manner, and communicating through newsletters with organisational stakeholders. Moreover, the company website serves as an effective platform for Hilton Hotels Resorts for engaging in public relations. 2.4.3 Personal Selling Personal selling involves company sales representatives contacting potential customers through various channels with the aims of making a sale. The advantages of personal selling include the possibility to attract customer attention, application of interpersonal skills in order to mage the sale, and the potentials for forming and maintaining long-term customer relationships. At the same time, personal selling promotion mix has some disadvantages such as being overly expensive to conduct and reaching fewer numbers of perspective customers in a given period of time compared to other elements of marketing promotion mix. Promotion strategy used by Hilton Hotels Resorts does not involve personal selling due to the nature of the business. 2.4.4 Sales Promotion Sales promotion relates to attempts by a business to persuade potential customers to purchase products or services through introducing various incentives (Evans et al., 2004). Sales promotion is popular in hotel industry, and accordingly this specific element of promotion mix is used by Hilton Hotels Resorts in an intensive manner. Hilton Hotels Resorts engage in sales promotion through HHonors points based rewards program and discount vouchers available on official company website. Moreover, Hilton Hotels Resorts offer a wide range of deals on their website in order to increase the level of their revenues. Hilton Hotels Resorts gains practical advantages from using sales promotion in the forms of increasing the level of revenues and achieving utilisation of their rooms at a greater extend. However, it is important to note that by introducing aggressive sales promotions Hilton Hotels Resorts may be risking compromising brand value in a way that sales promotion and the possibility to use the brand services in cheaper prices might be compromising the level of exclusiveness of the brand. Furthermore, sales promotions only offer short-term advantages and thus this element of marketing promotion mix is best used only in an occasional manner. 2.5 Hilton Hotels Resorts Distribution Strategy The ultimate aim of the distribution strategy for a hotel firm can be specified as making available the products and services to consumers where, when and how they prefer them (Reid Bojanic, 2010). Hilton Hotels Resorts distribution strategy heavily relies on information technology and internet in various formats. Firstly, the official website of the company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups. Moreover, the distribution of Hilton Hotels Resorts products and services is also facilitated through mobile convenient applications made available for IPhone and Android platforms. Social media is adopted as another effective instrument by Hilton Hotels Resorts in distribution of its products and services. For example, the official page of the company in leading social networking website, Facebook has been liked by more than 405,300 people who receive latest news about the company and special offer announcements through the website. The main reason behind the selection of internet platform as the base of Hilton Hotels Resorts distribution strategy relates to a wide range of conveniences associated with internet. Specifically, internet presents Hilton Hotels Resorts customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few seconds. 2.6 Usage of Three Ps of Extended Marketing Mix by Hilton Hotels Resorts Traditional four Ps of marketing mix discussed above have been specified as product, price, promotion, and place, and additional three Ps of extended marketing mix have been adopted as process, physical evidence and people. 2.6.1 Process The process element of marketing mix is approached by Hilton Hotels Resorts according to its selected business strategy. Specifically, the company aims to maintain the process of service provision in a premium levels in a luxurious manner. Generally most of the hotels are running 24/7 their businesses unlike banks or schools. It is because the accommodation services need to be provided around the year and 24 hours in a day. In order to remain competitive the marketing process used by the hotel is very important. According to Rutherford (2007) the marketing process of a hotel should begin from deciding what to be and what to offer to whom. Creating awareness and stimulating the demand among the consumers are the key marketing process can help to achieve the competitive advantage. 2.6.2 Physical evidence Physical evidence can be explained as tangibility of Hilton Hotels Resorts services and physical outcome that is generated from consumption of the service. Specifically, physical evidence for Hilton Hotels Resorts includes luxurious interior and exterior design, attitude of hotel workforce towards customers and service provision, and inclusion of tangible goods within the service. 2.6.3 People There are various people groups that play a vital role for the success of Hilton Hotels Resorts. Broadly, people that have direct implications on Hilton Hotels Resorts performance can be divided into three categories: customers, employees and suppliers. Customers represent an important group of people for Hilton Hotels Resorts for obvious reasons. Generally hotel firms target a wide range of customers from leisure to business travellers, people those are want to eat outside etc. One of the big challenges to the hospitality marketing is satisfying the different mind-set customers. Over a period these customers needs and wants will also be changed (Bowie Buttle, 2011). Employees are classified as another group of people that can have tremendous impact on service outcome, and consequently on the level of profitability of Hilton Hotels Resorts through their performances. Moreover, Hilton Hotels Resorts rely on a wide range of suppliers and the performance of people employed by suppliers also might have indirect implications on the performance of the company. 3. Market Research It is critically important for Hilton to be conducting researches in a regular basis in order to identify the level of customer satisfaction and identify specific aspects of the service customers are particularly happy or unhappy with. The market research plan proposed for Hilton Hotels Resorts consists of the following stages: defining the problem, selecting appropriate methodology, data collection, data analysis, data presentation. 3.1 Defining the Problem Marketing research starts with a problem definition. Alternatively, this stage can be marked with formulation of research objectives. Failure to define the problem in an appropriate manner or formulate market research objective can result in the waste of time and financial resources invested in the project. The main objective of the market research plan proposed for Hilton Hotels Resorts can be specified as follows: Identifying the level of Hilton Hotels Resorts customer satisfaction and detecting specific aspects of the service customers are particularly happy or unhappy with Achievement of this marketing research objective can contribute to long-term growth of Hilton Hotels Resorts in a way that according to the findings of the marketing plan specific aspects of the service contributing to the level of customer satisfaction can be further strengthened, and equally, aspects of the service causing customer dissatisfaction can be eliminated. 3.2 Selecting Appropriate Methodology Once the problem has been clearly identified, appropriate methods need to be selected for the purposes of data collection. The methods of data collection can be divided into two categories: qualitative and quantitative. Qualitative methods use non-numerical elements such as sounds, emotions, feelings, words and others, whereas quantitative methods involve the use of numbers and calculations in various formats. Comparison dimension Qualitative research Quantitative research Types of questions Probing Non-probing Sample size Small Large Information per respondent Much Varies Administration Interviewers with special skills are required Fewer special skills required for interviewers Type of analysis Subjective, interpretive Statistical, summarisation Hardware required Tape recorders, projection devices, video, pictures, discussion guides Questionnaires, computers, printouts Ease of replication Difficult Easy Table A Comparison of a qualitative and quantitative research Source: Wiid and Diggens (2009) The most popular data collection techniques that can be used in market research include questionnaires, interviews, observation and focus groups. Table 2 illustrates a brief description of popular data collection methods Technique Description Observation Monitoring behaviours of sample group members or observing event by humans or non-humans Focus groups Organising group discussions with sample group members with the participation of a moderator addressing research questions in direct and indirect ways Projective techniques Collecting data through appealing to motives, urges, emotions or feelings of sample group members in indirect ways Survey methods Questionnaire Formulating a set of questions to be answered by sample group members in an individual manner Interviews Verbal questioning of sample group members in one-to-one basis in order to extract needed information Table Description of popular data collection methods Source: Knight and Ruddock (2009) 3.3 Data Collection The process of data collection through questionnaires is not a simple task as it may seem and there are important aspects of data collection process that need to be addressed. Firstly, ethical considerations of market research need to be addressed in this stage in a way that participation in the survey should not be made compulsory amongst Hilton customers and their personal and contact details should not be collected. Moreover, data collection and analysis needs to comply with Data Protection Act (1998). Sampling represents another important aspect of data collection from members of population. Popular sampling techniques that can be used in market research include cluster, systematic, theoretical, convenience, quota, purposive and snowball sampling methods. A critical assessment of advantages and disadvantages of sampling techniques listed above finds quota sampling as the most suitable to be utilised in the proposed market research. Utilisation of quota sampling method in an appropriate manner necessitates introduction of certain requirements for individual population members to be included in the survey (Serakan and Bougie, 2009). Accordingly, taking into account the nature of marketing plan objective the requirement introduced to individual population members can be specified as an experience of using Hilton Hotels Resorts products and services. In other words, only individuals that have used products and services of Hilton Hotels Resorts need to be asked to complete the questionnaire. This task can be appropriately implemented by offering Hilton visitors in selected hotels from various parts of the UK to participate in the survey. In order to generate adequate amount of responses questionnaire questions, answers need to be obtained from at least 1000 respondents. Moreover, Hilton Hotels Resorts market research questionnaire needs to include both, close-ended and open-ended questions. Closed-ended questions are needed to generate data about consumer demographic variables and assessment of specific aspects of service, whereas open-ended questions need to be included in order to reflect customer suggestions about potentials for improvement and to capture additional relevant issues not included in questionnaire. 3.4 Data Analysis Data analysis, as an important stage in market research involves critical analysis and interpretation of questionnaire findings. Data analysis for Hilton Hotels Resorts market research involves the application of quantitative and qualitative methods. The application of quantitative methods is needed for answers given to closed-ended questions. Specifically, percentages associated with the selection of each alternative answers to questions need to be calculated and critically analysed. The application of qualitative methods, on the other hand, is needed to analyse answers provided for open-ended questions. Qualitative data analysis in market research involves detecting common patterns within information given by questionnaire respondents and analysing these patterns from a critical viewpoint. An important point to be addressed during data collection and data analysis stages of Hotels Resorts market research relates to validity and reliability issues. In order to address these issues correctly researchers need to remain objective at all stages of research process in general, and during data analysis stage in particular. 3.5 Data Presentation The main purpose in this last stage of the marketing research is to present findings of data analysis in such a format that it can be understood by

Gender as a Dimension of Social Stratification Essay

Everyone knows and speaks about equality between men and women, and we just conclude that men and women are not equal. Gender is considered a major dimension of social stratification since the responsibilities of both men and women are different which can be traced since old times. The society provides more power to men rather than women resulted consider gender as an important dimension of social stratification. The family is considered as the basic unit of society and that the position of the family in society class is determined by the socio-economic status of the male as the head of the family. Women are denied to highly public resources since the society point out that the role of women as mother and wife are devalued even though women’s roles are vital to the well-being of society. Women are moving from being traditional wife facing new challenges of new corporate and societal responsibilities. When roles of a woman are thought to require male direction in an organization, the unequal treatment is directly related to gender roles. The roles of men and women are settled to amounts of income, prestige and power; these inequalities contribute to the system of stratification. When we talk about stratification it refers to the different layers or strata of social groups which are thought to be arranged, one on top of the other, in various human societies (Saunders 1990 p. 1). The role of age and gender in the social stratification and organizational structures are characterized by differentiation of status, activities, strengthening of organizational hierarchy and inadequate systems. Through the process of socialization, people incorporate gender into their own personalities as well as their actions. Many believe that inequality is the interlocked practices and processes resulted in continuing inequalities in work. Criticizing inequality in the context of work organizations is vital and essential for the investigation of continues creation of complex inequalities since societal inequalities originate in organizations. Women experience new types of exploitation that continue their low status. Women’s share of the labor force is less than and their unemployment is higher than for men, women also earn lower than the male. Women pay may be less than that of men, although organizations require similar education, skills and training. Immigrant women who are well educated and affluent, still experience racial and gender inequalities as the source of oppression. Women and men come up with assumptions about whom they interact with within the organization, gender differences provide clues to appropriate assumptions followed by proper behaviors. Studies of race inequality have examined the production in different work organizations of racial disparities that contribute to wide racial discrimination. Race when paired with ethnicity, encapsulates multiple social realities is always inflected through gender and class differences. This theory concludes that researchers should pay attention to the intersections of race, gender and class. These intersectional analyses became generally acknowledged among scholars, but how to create and develop analyses into clear ideas of how dimensions of difference or immediate inequality-producing processes work has been difficult (cited in Holvino & Acker 2006). Governmental and social policies also increases and decreases inequalities based in gender and race which intersect with and constitute a class, civil rights and different movements challenge racial and gender inequalities. The law does not present view on such gender difference as discrimination. There are proposal for the segregation of women into female-dominated occupations in which many scholars believed that these might be a major cause of gap in terms of gender earnings. Many organizations like cooperatives, voluntary or professional organizations guided by democratic goals find inequality unacceptable and they will try to diminish it. They are fighting and working to close the gap between the jobs of men and women.

How to Motivate Employees Essay

Introduction A â€Å"Dark Horse† company was founded in 1994, which is well known for manufacturing tires in Uzbekistan for local cars. The company produces low prized tires which is more affordable for citizens. However organization is facing high competitiveness in the local market, moreover, the problems concerned with the location of the company which is far from the city center, as a result, it has high turnover rate. â€Å"Dark Horse† company contains 50 employees, 5 of them works in Administration, 7 in Sales, other 38 employees work in Production. 1. Motivation plans The key factor of success in today’s business is employee’s performance  because, their working quality designates business improvement. However, making workers motivated is not easy for organization. Money does not only key, therefore, employees should have many senses that encourages working hard. Consequently, we planned many motivation theories in order to create those senses. 1.1 Achieving high job satisfaction Source: buzz.waspbarcode.com 1. Making high job satisfaction starts with suitable working hours. Setting convenient schedule shows that worker’s personal life is also important for employers. Consequently, it gives opportunity to make relationship between employer and workers better. 2. According to the famous companies, organizing rewards like â€Å"Initiator worker† once in a month is very effective. Because, individual recognition intensive tool to increase workers moral and motivation and their performance. 1.2 Reducing employee turn-around Source: halogensoftware.com 1. Interview with candidate should be carefully. Gather as much as information you can about job applicant. Skill testing is also effective to hire right people from the beginning. 2. Every employee should have exact development plan and should be trained at least annually. As a result, they think about their career and its progress. 3. Any organization cannot hold worker if they want to leave. So that, do exit interview where, you can know reasons and factors why they are going. Eventually, you can reduce employee turnover with basing on these information. 1.3 Improving high productivity Source: halogensoftware.com 1. If any company wants to achieve high productivity, they should start with task partition. Firstly, do not assign two tasks at the same time. Secondly, order every task to specialists. Consequently, you will realize that your business running in the right direction. 2. Statistics show that leading company’s key factor of success is collaboration among staff. Moreover, every workers skills and ability should be considered and headed off effectively. 3. In order to motivate employee that encourages to high productivity work places should be furnished with extra technologies and equipments. At the same time, workers should have knowledge and practice to work with them. Training staff constantly and informing about news increases worker’s performance and it is very important in today’s business. 1.4 Reaching high-quality work Source: halogensoftware.com 1. High-quality performance of company’s bottom line is fundamental of growing. There are some methods of improving this staff. First of all, competition among employees. Furthermore, every manager of organization should have skill to make healthy competition. 2. Second method is avoiding micromanaging. It might be seen unusual but it is really important in working environment. Because, every worker should have sense of confidence and must be given freedom. 3. Challenge your employees with new tasks. New duties might be absolutely different comparing with duty which they used to do. However, it would give them more practice, training and opportunity to develop their ability. 2. Methods of motivating all employees Most employers may find it hard to encourage employees to give of their best obligation at work. It is a fact that in many companies’ employers doesn’t understand the power of motivating employees and its importance. 2.1 Happy environment Based on â€Å"McGregor’s theory Y† assume that employees working under proper environment and like the work they do, will aim to take the responsibility  in order to satisfy their social, esteem, self-actualization needs. The atmosphere of the company should be positive and fun. Some organization’s employees usually celebrate birthdays, anniversaries and celebrate outstanding achievements, and other company’s employees organize different volleyball or football competitions. Encouraging activities that unit and improve teamwork. Moreover companies tend to make comfortable and enjoyable workplace for employees 2.2 Give a praise in public According to â€Å"Maslow’s theory of human motivation†, glorifying the employee’s goals in a public forum in different meetings. This will give a great boost for the certain person’s morale and may serve as a motivation to others. Moreover, recognition also can be a useful factor such as starting â€Å"employee of the month† program or just making compliment and simple things like thanking face-to-face, it will improve self-esteem of employees. 3. Three ways to motivate the minimum wage Motivating employees is essential for any company in order to develop. However, it is a common phenomenon and indisputable fact that many companies find it hard to stimulate minimum wage employees. According to â€Å"Maslow’s Theory† people, who get minimum salary, have trouble with basic and first needs for living such as food, clothes, water and moreover they are trying to protect themselves from physical and economic harm. At its simplest, this type of people belong to low-level need: Physiological and Security Needs. Below we will introduce 3 ways to motivate them. 3.1 Rewards It would certainly be a sobering thought to assert that some luxury items such as ticket to an entertainment events and movies, or perhaps a little money for perfect performance will keep them motivated. If money is restricted, pizza for lunch twice a week or ordering donuts on Fridays will give them something to look forward to. 3.2 Promotion Many minimum-wage workers have a lot of ambitions and plans but have trouble getting up the corporate ladder. Based on â€Å"Herzberg’s Two-Factor Theory† helping to realize personal growth of potential employees, they will give the chance for further amelioration by providing extra training courses and proper education. It will stimulate minimum-wage workers to show their best in order to get a promotion. 3.3 Make Them Feel Special Minimum wage workers usually feel themselves undervalued and unimportant. Rod Walsh, co-author of â€Å"Semper Fi: Business Leadership the Marine Corps Way,† likens business to the military. Marine recruits are made to feel that they are part of an elite team from day one. Make your employees feel the similarly, emphasizing special sides of your business and always reminding them that not just anyone can be successful in this certain job. 4. Teamwork and individualism Nowadays, in organizational context teamwork and individual worker play important but different roles. From the McGraw-Hill’s â€Å"Business† book, it can easily be inferred that benefit of teamwork outweigh the individual one. 4.1 Working in a Team People working in a team more likely to have better communication with others Employees cooperate with each other, as a result, it increases the work efficiency Teamwork give a chance for sharing ideas among the group As person’s knowledge and ability are restricted it would be easy to deal problems in a team. Shortly, two heads are better than one Working in a group makes relationship better Group working allows employees to complete complex and large tasks which are  impossible for one individual. Furthermore, teamwork detects all minor problems which might be missed by person. 4.2 Benefits of Individualism One of the main advantage of individual worker is better concentration and focus on project. Working individually makes real to decide what to do and when It allows to make decisions by your own. Individual workers do not rely on others and only responsible people for work Individualism brings creativity and innovation to business. According to researches by Professor Barry Staw in the May 2006, organizations that promote an individualistic behavior are more successful in business. 5. Improving company’s growth and profit 5.1 Increasing productivity of company Connect employees virtually across the organization. Establish employee portals and different sites which can manage to connect teams and groups with each other, for the employees to do their work more effectively and efficiently within the company. Control productivity of the business and employee progress on goals. Online business software solutions enable managers to more easily track progress during every phase of goal completion and offer instant reinforcement or handler to keep productivity and deadlines on track. It will improve business productivity because the company is staffed with workers who are constantly learning new skills and being challenged to do their best. Moreover, employees who are motivated, happy and alerted will work harder. Motivating your staff members by awarding them for their successes, using material and non-material stimuli. 5.2 Increasing profitability of company Preparing Analytical Tools. Management should have an encounter or analyst to prepare analytical tools such as a common-size income statement. This income statement shows every expense as a percentage of sales, allowing management  to isolate costs that could contribute to decreasing profits. The company can perform this analysis for, preferably, three years of historical data. An analyst compares the three years to each other by reading across horizontally. Expenses as a percent of revenue are compared for each year to reveal trends that show expenses raising or lowering as a percent of sales over time. Some costs, such as the cost of goods sold, will naturally rise with sales increases because they represent the raw goods used to make products to sell. Building rent, administrative costs and some utility bills should remain the same, regardless of increases in sales. Conclusion All things considered above, it can be concluded that organizations should survive in today’s competitive environment. Moreover, they should think about how to improve productivity and increase profit of the company. Motivation is the main aspect in achieving this development. If all suggestions, which were illustrated, are implemented, the company has the chance for further amelioration and improvement. References 1. Australian School of Business (September 21, 2010) Productivity: How to Make Companies Work Smarter. Available at: http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1218#top [Accessed 1st March, 2014] 2. Bob Whipple (2012) 10 Keys for Reducing Turnover. Available at: http://www.leadergrow.com/articles/27-10-keys-for-reducing-turnover [Accessed 27th February, 2014] 3. C. H. Tan, D. Torrington. (2014) Human Resource Management in Asia. 3rd ed. Pearson. pp-139-145 4. Chris Lake (September 10, 2013) 25 ways to boost employee satisfaction levels and staff retention. Available at: https://econsultancy.com/blog/63380-25-ways-to-boost-employee-satisfaction-levels-and-staff-retention [Accessed 3rd March, 2014] 5. D. Torrington, L. Hall, S. Taylor, C. Atkinson, (2011) Human Resource Management. 8th ed. Pearson. pp-335-341 6. Dunya Carter (January 18, 2013) 10 Easy Ways to Increase Your Job Satisfaction. Available at:

Is Social Networking Bad For Teenagers - 1421 Words

Is Social Networking Bad for Teenagers Social networking is a way to communicate with family and friends through websites such as Facebook, twitter and more. Ever since technology took over in today’s society most of our connections occur online, through social networks. Social Media allows people to access your personal information online. There are many positives to social media sites such as connecting with old friends and family you don’t see but there are also negatives to social media. Some negatives to social media would be cyber-bulling, hacking and privacy. Social networks are the most frequently used and the popular sites on the Internet are used mostly by the younger generation which causes trouble for them in the future. Teenagers have to revolve their life around social media to stay up to date with what’s going on in others lives. Social Media has affected the youth physically and mentally and causing them to break down, it also affecting their everyday lives in which it is causing sleep deprivation, anxiety, obesity, and more. Teenagers do not realize how much they harming themselves physically, emotionally, and mentally. â€Å"Teenagers suffer from Facebook depression, sexting, and cyberbullying, which are threats.† â€Å"Other problems from social networking so much is obesity, Internet addiction, and sleep deprivation are issued for teenagers.† (Ramasubbu, 2015). I feel as if teenagers shouldn’t be using social networking because they can get into trouble with theShow MoreRelatedSocial Networking Sites: Bad For Our Society? Essay1157 Words   |  5 Pagesand check it almost every hour of every day: this thing is called social networks. It was only a few years back, in 2003, when MySpace was discovered, and in 2004 when Mark Zuckerberg established Facebook, and soon after in 2006 Twitter followed. 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