Monday, March 23, 2020

History Book Review Mark Twain Roughing It Essay Example

History Book Review Mark Twain Roughing It Essay Mark Twain, Roughing It, New York City, Signet Classics, 1962, 448 pages, Appendix The book Roughing It is about the early journeys of Mark Twain is the west during the mining boom in Nevada and the Western States of the Union . Twain travels across the States to places such as St. Louis, San Francisco, and The Sandwich Islands in Hawaii. At the Beginning of the book Twain envisions that his brother will strike it big in the west. Later on he is offered a chance to accompany his brother in a journey to the west. Then the story of Slade comes it is about a man who killed another man in a fight and then fled from his home state of Illinois. He gained a reputation by fighting Indians which he than got a job as a agent with Overland. Twain then encounter alot of people along the to the Whiteman Cement Mine. The Whiteman Cement Mine was told to have a massive amount of gold. It was discover accidentally by the Germans. Near the end of the story Twain goes to Honolulu and is very drawn to the city and its vibrant colors. He spends 6 months there then comes back to San Francisco to be poor. We will write a custom essay sample on History Book Review Mark Twain Roughing It specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on History Book Review Mark Twain Roughing It specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on History Book Review Mark Twain Roughing It specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He than ended his 7 year journey there in San Francisco being a public speaker. This book had a very significant amount of content of the West United States. It really discribed Nevada and California from a early standpoint. There is numerous facts about the West and Mark Twain that i never knew about. It also has a very humorous tone to it Twain makes fun of the Western people. The Gold Rush is one of my favorite parts in U. S history and i found it very interesting on how Twain described it apart from the text books in school. Also the author Twain is a great american writer who hardly ever disappoints. The book did have some downside to it though. In the story it seemed like about of it was just ramblings about the story and would go off topic alot. Also this was a little to much information for just one book. I really think it should have been split up is to separate books. It also got very confusing and hard to follow near the end due to him going off topic and then jumping straight back into the story. The vocabulary used in this story is old western and very hard to follow in what was being said but not overly difficult. Lastly he doesnt touch alot on some of the more important subjects like government and politics as i would have though. Roughing it is based in the Western States mainly in California and Nevada and has a large amount of facts about those two states. The people who should read this are people who are taking a class on western history or California or Nevada history and just people who like western history in general. This is just a great book to explore the past vicariously through Twains writing.

Friday, March 6, 2020

How To Use Video To Boost Engagement Rates With Almost No Budget

How To Use Video To Boost Engagement Rates With Almost No Budget These days, content marketing is all about videos. This trend is expected to continue into the future. By 2021, it’s been estimated that 82% of consumer Internet content will be from the video medium. Video helps marketers improve SEO, increase engagement, and produce higher retention rates. Today, we’re talking to Alex Schofield, account executive at Wistia, where he helps customers reach their sales and marketing goals by using the company’s video platform. He shares how to avoid the pitfalls of creating videos as one-off tactics to create a video strategy and think creatively for unique and budget-friendly uses of video. Reasons why marketers should embrace video (generate awareness and help people make decisions about different problems that your company could solve) People retain 90% of message delivered via video, compared to 10% via text Customers crave authenticity and human connection when dealing with businesses video makes that possible Use video as an inexpensive part of your email strategy to gain exposure; and use social exposure to build influence and awareness of your brand People’s email filters are out of your control, but email is still effective if you focus on how you deliver the video Think strategically about where video can play a part in every stage of your marketing funnel to guide prospects and help push them through their journey Measure success by identifying the goal of the video and funnel stage The B-word (Budget): Different types of videos for different budgets Video Distribution: Include videos on the landing pages of your Website and work with existing avenues (email, social networks, etc.) to incorporate videos Links: Wistia Wistia Learning Center We Just Launched Three Soapbox Ads That Cost $111,000 to Produce Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 SalesLoft: Video in Sales Emails Increases Reply Rates 26% TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel With Emma Tupa From Academy Marketing Resource Hub Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Alex Schofield: â€Å"I’ve really fallen in love with video and everything that it can do for business.† â€Å"(Video helps) people make conscious decisions about the different problems they’re trying to solve, and that your company could potentially solve for them.† â€Å"People prefer to consume their information via video.† â€Å"A well-placed and timed video in a sales email is an undisputed value-add.† You don’t need to have a $10,000 video budget or a $5000 video budget or even a $1500 video budget to create an effective video.